Privacy Policy
Last Updated: March 12, 2026
The short version: We collect minimal data to operate ToteWizard and improve your experience. We don't sell your information. We use industry-standard tools like Google Analytics to understand how people use our site.
1. Introduction
ToteWizard ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website totewizard.com (the "Site") and use our services.
By accessing or using ToteWizard, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.
2. Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Join our waitlist: Email address
- Submit feedback: Name, email address, and any information you include in your message
- Contact us: Any information you provide in communications
Information Collected Automatically
When you visit our Site, we automatically collect certain information, including:
- Device information: Browser type, operating system, device type
- Usage data: Pages visited, time spent on pages, clicks, scroll behavior
- Location data: General geographic location based on IP address (country/region level)
- Referral data: How you arrived at our Site
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information about your activity on our Site. These include:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Help us understand how visitors interact with our Site
- Advertising cookies: Used to deliver relevant advertisements and measure ad campaign effectiveness
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.
3. How We Use Your Information
We use the information we collect to:
- Notify you when ToteWizard launches and send product updates
- Respond to your inquiries and feedback
- Analyze usage patterns to improve our Site and services
- Measure the effectiveness of our marketing campaigns
- Detect and prevent fraud or abuse
- Comply with legal obligations
4. Third-Party Services
We use the following third-party services that may collect information about you:
Google Analytics
We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
Google Ads
We use Google Ads to measure advertising effectiveness and deliver relevant advertisements. This may involve the use of cookies to track conversions and remarket to visitors. You can opt out of personalized advertising by visiting Google Ads Settings.
Formspree
We use Formspree to process form submissions (waitlist signups and feedback). Information you submit through forms is processed according to Formspree's Privacy Policy.
5. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- Service providers: With third-party vendors who assist in operating our Site (as described above)
- Legal requirements: If required by law or in response to valid legal process
- Protection of rights: To protect our rights, privacy, safety, or property
- Business transfers: In connection with a merger, acquisition, or sale of assets
6. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Waitlist emails are retained until you unsubscribe or request deletion.
7. Data Security
We implement reasonable security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information
- Opt-out: Unsubscribe from marketing communications at any time
- Cookie preferences: Manage cookies through your browser settings
To exercise any of these rights, please contact us at the email address below.
9. Children's Privacy
ToteWizard is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information.
10. International Users
ToteWizard is operated from the United States. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Privacy Inquiries
Email: [email protected]